Example of Value Chain Ranking Grid

If one desires to give more weight to particular criteria, then a weighted ranking system can be established. In this system, one could assign, for example, a weighted value of 3 to the Unmet Market Demand criterion. If Unmet Market Demand is rated with a 4 (out of 5), for example, then its weighted score would be 12 (rating of 4 multiplied by the weight of 3).

CRITERIA WEIGHT DAIRY GREEN BEANS CRAFTS
Rating Score Rating Score Rating Score
Competitiveness
  Unmet Market Demand 3 4 12 4 12 3 9
  Market Growth 3 4 12 3 9 3 9
  Potential to Differentiate from Competitors 1 3 3 2 2 3 3
Targeting
  Potential number of beneficiaries 3 3 9 4 12 2 6
  Potential increase in rural incomes 1 2 2 2 2 3 3
Enabling Environment
  Favorable Business Environment 1 3 3 2 2 4 4
TOTAL WEIGHTED SCORE 60 41 39 34
[maximum score]
  Rating: 1=Poor, 2=Fair, 3=Good, 4=Very Good, 5=Excellent
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