If one desires to give more weight to particular criteria, then a weighted ranking system can be established. In this system, one could assign, for example, a weighted value of 3 to the Unmet Market Demand criterion. If Unmet Market Demand is rated with a 4 (out of 5), for example, then its weighted score would be 12 (rating of 4 multiplied by the weight of 3).

CRITERIA	WEIGHT	DAIRY		GREEN BEANS		CRAFTS
		Rating	Score	Rating	Score	Rating	Score
Competitiveness
Unmet Market Demand	3	4	12	4	12	3	9
Market Growth	3	4	12	3	9	3	9
Potential to Differentiate from Competitors	1	3	3	2	2	3	3
Targeting
Potential number of beneficiaries	3	3	9	4	12	2	6
Potential increase in rural incomes	1	2	2	2	2	3	3
Enabling Environment
Favorable Business Environment	1	3	3	2	2	4	4
TOTAL WEIGHTED SCORE	60		41		39		34
	[maximum score]
Rating: 1=Poor, 2=Fair, 3=Good, 4=Very Good, 5=Excellent