If one desires to give more weight to particular criteria, then a weighted ranking system can be established. In this system, one could assign, for example, a weighted value of 3 to the Unmet Market Demand criterion. If Unmet Market Demand is rated with a 4 (out of 5), for example, then its weighted score would be 12 (rating of 4 multiplied by the weight of 3).
|Unmet Market Demand||3||4||12||4||12||3||9|
|Potential to Differentiate from Competitors||1||3||3||2||2||3||3|
|Potential number of beneficiaries||3||3||9||4||12||2||6|
|Potential increase in rural incomes||1||2||2||2||2||3||3|
|Favorable Business Environment||1||3||3||2||2||4||4|
|TOTAL WEIGHTED SCORE||60||41||39||34|
|Rating: 1=Poor, 2=Fair, 3=Good, 4=Very Good, 5=Excellent|