Value Chain Program Design: Promoting Market-Based Solutions for MSMEs


AFE workshops are led by AFE staff and consultants with extensive training and facilitation experience. The professional qualifications of these individuals are summarized below.

Frank Lusby (Executive Director)

Mr. Lusby is an enterprise development professional with over 30 years experience in subsector/value chain analysis, program design/implementation and monitoring. He has conducted both long and short-term assignments throughout Africa, Asia, and the Caribbean. As Executive Director of Action for Enterprise (AFE) he has helped the organization become a leading authority in value chain-based enterprise development, has provided direct technical support to field activities worldwide, and has overseen administrative, market development, and strategic management issues. Prior to AFE, he served as Chief of Party for a USAID-funded enterprise development project in West Africa. Mr. Lusby is an active participant, speaker, and trainer in enterprise development forums and conferences worldwide. He holds an MBA in International Business, a bachelor's degree in Finance, and is fluent in French. He has also authored numerous papers on value chain and market development approaches.

Henry Panlibuton

Mr. Panlibuton is an international development professional with over 20 years experience in industry and value chain analysis; export trade promotion; design and implementation of micro, small, medium-scale enterprise (MSME) development programs; training; impact monitoring and performance evaluation; and multi-country project and program management. He has conducted program design and/or implementation in many sectors including agro-processing, food retail, information and communications technology, ready-made garments, pharmaceuticals, textiles, manufacturing, and banking/financial services. Currently serving as AFE Country Director in the Philippines, he is responsible for implementation of several value chain development programs. As a senior manager with AFE he co-authored AFE’s innovative approach to program design and implementation. He provides technical assistance to AFE programs worldwide, and has led or co-facilitated 25 training programs worldwide.. Prior to AFE, he served as a Program Director for TechnoServe in Ghana. Mr. Panlibuton holds an MBA in International Management from Thunderbird - School of Global Management.

Scott Merrill

Mr. Merrill has significant experience facilitating private sector development programs having managed the implementation, monitoring and evaluation of a wide variety of projects in both rural and urban areas of Asia, Africa, and Middle East. He has prepared and conducted trainings in value chain analysis and program design worldwide and has contributed to AFE publications on “Working with Lead Firms in Value Chains”, “Facilitation of Outgrowing Operations” and “Promotion of Health Products and Services through Market Development”. Prior to working with AFE, Mr. Merrill worked in Bangladesh with a wide range of donors, international NGOs, and the private sector. He also has experience in private sector project management. Mr. Merrill holds an MA in International Relations & International Economics from the Johns Hopkins University School of Advanced International Studies (SAIS).

Jaclyn Flewelling

Ms. Flewelling has ten years experience conducting enterprise development and microfinance programs both internationally and in the U.S. As a Program Manager with Action for Enterprise she has led teams to conduct value chain program designs in Bangladesh, Rwanda, Vietnam and Cape Verde, has facilitated AFE training programs worldwide, and has authored several publications. Ms. Flewelling also provides technical support to AFE’s ongoing activities in Lebanon in various agricultural value chains. Prior to joining AFE, Ms. Flewelling worked with Habitat for Humanity where she was responsible for developing and implementing global strategies for expanding access to housing finance. She has been actively involved in providing business consulting services for private sector companies both in the US and abroad and has extensive experience promoting the production and export of household products from Latin America. As a Peace Corps volunteer in El Salvador she promoted coffee production and also established an agricultural training and civic center. Ms. Flewelling is fluent in Spanish and Portuguese and holds an International MBA from the Moore School of Business at the University of South Carolina.

Steffen Cambon

Mr. Cambon is a skilled enterprise development professional with extensive experience in agro-commodity value chains and international trade. He recently worked sourcing organic food ingredients on behalf of Global Organics Ltd, a Massachusetts-based importer of organic food ingredients. Prior to this he worked with AFE in Bosnia and Herzegovina on a value chain development program to facilitate market linkages (between international buyers, exporters and collectors of medicinal and aromatic plants), trade show participation, IT solutions and food safety standards implementation. He currently conducts value chain program design and training activities on behalf of Action for Enterprise and other development organizations. As an entrepreneur, Mr. Cambon developed international market linkages in Senegal for producers of crafts, processed cashews and dried fruit for an Italian fair-trade network. As a Peace Corps volunteer in Senegal he worked in agroforestry extension (cashews and tropical fruit trees) and community development. From 1991-1995 he lived in the Russian Federation, where he worked for NBC News, the Boston University study abroad program, and as an intern with the National Democratic Institute. Mr. Cambon is fluent in Russian and holds a Masters degree from the Institute for Development Studies (Sussex University) in the UK.

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